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Leithal Thinking Brand & Marketing Consultancy

We offer qualitative expertise combined with communications practitioner experience, delivering actionable, solution-based findings that enhance communications.

How do we do it? Specifically, our research services include focus groups, depth interviews, telephone and online surveys, insight generation, tracking studies and consumer panels. Our projects range from small-scale desk research and depth interview projects to large quantitative and focus group projects (don’t worry, we apply the same rigor and dedication regardless of scale).

We don’t provide in-house quantitative fieldwork facilities. Rather, we add value via the expert management of quantitative projects, ensuring they’re fit for purpose and efficiently deliver to your requirements.

Leithal Thinking has a team of 10 researchers. We operate within The Leith Agency, so we benefit from access to a wider agency resource of over 80 people. We are members of the Association of Qualitative Research and we always work with MRS accredited fieldworkers.


  • Focus groups
  • Depth interviews
  • Ethnography
  • Online surveys
  • Consumer panels
  • Research communities
  • Tracking studies
  • Brand audit
  • Competitive analysis
  • Co-creation
  • Brand & customer immersion