Genuine insights are the ‘Golden Ticket’ of the marketing industry; wanted by all, found by only a few. We know how to find them and then nurture them. We’ve done it many times for brands such as Grolsch, IRN-BRU and Standard Life, and for vital social issues such as drugs misuse and knife crime.
How do we do it?
We tailor a bespoke process to suit the nature of a client or brand, as well as the specific challenge it faces. We then apply our best Leithal Thinkers to the process.
Simple, but very, very effective.
- Insight gathering
- Qualitative research
- Stakeholder workshops
- Desk research