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Leithal Thinking Brand & Marketing Consultancy

The Digital Brand Cookbook: Six Ingredients For Baking A Compelling Digital Brand

The Digital Brand Cookbook: Six Ingredients For Baking A Compelling Digital Brand

26/04/13 in Brand Digital

The Digital Brand Cookbook was a workshop given by Jim Wolff at Scotland's Digital 2013 event at the SECC in Glasgow. It covers six main ingredients you'll find in compelling brands, digital or otherwise, with examples from around the world, across different sectors, and peppered with Leithal Thinking's own experience.
 
Those delicious, tasty ingredients are:
 
#1 Know what you’re about
#2 Stick out in your market
#3 Stand for something
#4 Be effective, with personality
#5 Keep it simple
#6 Evolve consistently
 
You'll find a transcript of the talk in the "notes" section of each slide on the Slideshare version; the notes tab snuck away behind the comments tab. And questions to work through for your own brand, product, service or issue.
 
Happy baking...
 
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Thanks to Blonde digital for their images for IRN-BRU and Burness, Mike Coulter for his input on Burness, Lauren Sudworth for her suggestions, and Erik Ravaglia for additional research.
Tags: brand development Digital