Brand workout time for the Commonwealth Games?
28/09/10 in Communications
Here at Leithal Thinking we’re pretty excited about the Commonwealth Games coming to Glasgow in 2014. It means we can bypass having to schlep down to the London Olympics, negotiate …
The mullet principle in action
13/09/10 in Digital
Who’d’ve thought that the finest coiffure ever known to grace heads could be such a valuable inspiration for digital strategy? Us neither. Until we applied The Mullet Principle …
