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Leithal Thinking Brand & Marketing Consultancy

Will It Be Possible To Opt Out Of Project Glass?

Google’s latest and arguably most ambitious product, Project Glass, has had the gadget geeks salivating over its potential already. But how will this always-on augmented reality tool …

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Lessons From Apple On Design Manifestos

Hardly a day goes by without a blog post (or entire blog) criticizing, complaining about or mocking Apple’s latest post-Jobs activity. It’s to be expected. Any design that …

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The Digital Brand Cookbook: Six Ingredients For Baking A Compelling Digital Brand

The Digital Brand Cookbook: Six Ingredients For Baking A Compelling Digital Brand

26/04/13 in Brand Digital

The Digital Brand Cookbook was a workshop given by Jim Wolff at Scotland's Digital 2013 event at the SECC in Glasgow. It covers six main ingredients you'll find in …

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Language leaves a lasting impression

Language leaves a lasting impression

08/10/10 in Communications

I found myself working on developing a language guide for a client’s business this week. It’s going to be a tool that will engage people within the organization, encouraging them …

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Brand workout time for the Commonwealth Games?

Brand workout time for the Commonwealth Games?

28/09/10 in Communications

Here at Leithal Thinking we’re pretty excited about the Commonwealth Games coming to Glasgow in 2014. It means we can bypass having to schlep down to the London Olympics, negotiate …

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The mullet principle in action

The mullet principle in action

13/09/10 in Digital

Who’d’ve thought that the finest coiffure ever known to grace heads could be such a valuable inspiration for digital strategy? Us neither. Until we applied The Mullet Principle …

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Brands misunderstood

Brands misunderstood

17/08/10 in Strategy

We’ve recently been working on creating a new brand identity for a major arts funding body. It’s been an inclusive, liberating and insightful process throughout, one that has …

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What is an insight?

What is an insight?

09/04/10 in Research

Marketing is one of those professions where it is so much easier to claim than it is to deliver. For example, the word ‘innovative’ appears in almost every organisation’s …

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