The Digital Brand Cookbook: Six Ingredients For Baking A Compelling Digital Brand
The Digital Brand Cookbook was a workshop given by Jim Wolff at Scotland's Digital 2013 event at the SECC in Glasgow. It covers six main ingredients you'll find in …
Language leaves a lasting impression
08/10/10 in Communications
I found myself working on developing a language guide for a client’s business this week. It’s going to be a tool that will engage people within the organization, encouraging them …
Brand workout time for the Commonwealth Games?
28/09/10 in Communications
Here at Leithal Thinking we’re pretty excited about the Commonwealth Games coming to Glasgow in 2014. It means we can bypass having to schlep down to the London Olympics, negotiate …
The mullet principle in action
13/09/10 in Digital
Who’d’ve thought that the finest coiffure ever known to grace heads could be such a valuable inspiration for digital strategy? Us neither. Until we applied The Mullet Principle …
Brands misunderstood
17/08/10 in Strategy
We’ve recently been working on creating a new brand identity for a major arts funding body. It’s been an inclusive, liberating and insightful process throughout, one that has …
What is an insight?
09/04/10 in Research
Marketing is one of those professions where it is so much easier to claim than it is to deliver. For example, the word ‘innovative’ appears in almost every organisation’s …
